Here on the Gold Coast (and elsewhere) there has been some debate regarding the local Hooters Restaurant sponsoring a local footy club’s Under 16 team. The Hooters restaurant chain here in Australia markets itself as a family restaurant (Hooters has traditionally been perceived as scantily clad buxom women serving food – basically a Tittie Bar […]
Absolutely, Totally Dominate – That’s The Key To Web Site Success
Most people, when they’re getting a web site completed, spend their budget on the web site development. I don’t like that and I’ll tell you why. I don’t like it because it doesn’t give you the best result. And the only thing you truly want from your web site is results. What You Really, Really […]
How To Increase Facebook Engagement
A nice article on Facebook engagement here. More detail in the link, but here’s the headlines: Photo posts get 39% more interaction Shorter posts get 23% more interaction Using emoticons increases comments by 33% Engagement rates on Thursday and Friday are 18% higher Question posts get 100% more comments (use Should? Would? Which? and Who?) […]
“Your Wife Must Be A Good Shag…” (And Other Ways Not To Deal With Angry Customers)
Don’t you just hate the unreasonable customer. The ones who go berserk at the most minor of slights. There truly are some nutjobs out there. The Trouble With These Nutters The trouble with these nutters is they can cause more trouble than they’re worth. With the advent of social media every idiot now has an […]
Social Media Tips From My 76 yo Mum (Or “We Don’t Want To Listen To Your Shit”)
I’ve just done a radio interview that’s to be aired nationally later today on social media and the dangers of pouring your heart, soul and, quite often, bigotry online. As a quick overview, my main points were: Social media gives everyone a voice and an audience – but sometimes people should just shut the hell […]
The Essence of Marketing
The essence of marketing is to attract customers to a business. Good customers are okay, great customers are best. Every business wants customers just like their best ones. All it takes is a simple three-step approach. Firstly, have a look at your ‘best’ customers. Do a simple survey to find the common thread between them […]
The Rolls-Royce Of Testimonials
One of our clients is the magnificent Somerton Limousines, David and the team hire luxury wedding cars here on the Gold Coast. They have vintage Rolls-Royce, Bentleys and more. We recently developed David’s web site and he was kind enough to wax lyrical about us: I really appreciated your initial research and observations about others […]
Facebook Can Now Follow You From Phone To PC
Facebook has added the ability for marketers to track customers across devices when a displayed ad is followed by a purchase, according to a blog post from the company Wednesday. “Cross-device reporting” will allow advertisers to track users’ activity across multiple devices, including smartphones, tablets, and computers, to better understand how their ads convert viewers […]
Keeping In Touch With Your Customers
It’s important to stay in touch with your customers and visitors. People are much more likely to buy from you when they’ve signed on to your newsletter, or followed you on Facebook. These people have shown they’re interested in your product or service. Are you doing everything you can to keep that relationship going? What […]
Photoshoot Brief Document
We do a few photoshoots for clients and use a Photoshoot Brief Document we put together. If you do any photoshoots, your photographer will love this filled in with your ideas.