As one of the biggest coffee retailers on the Gold Coast, Dean Hyland and Liz Ennis are widely recognised as experts in large scale coffee without compromise. Story Coffee is a complete commercial coffee solution created to improve the coffee experience at large scale venues and events. Story Coffee has founded the following: Barefoot Barista – […]
Professional services marketing. How to get it right.
Over the years we have marketed a large range of professional services firms and can safely say the 2 biggest mistakes these firms make are: 1. Not personalising their marketing. People buy from people. Share your personality, share stories and connect with people. 2. Not sharing knowledge. Sharing (and thus demonstrating) knowledge can be a […]
Do I need Google AdWords? We explain why you do!
Google AdWords is an extremely powerful tool. No matter the size of your business, Google AdWords can work for you to make your business more successful. Here we explain just how Google AdWords can work for you in our top 10 reasons your small to medium business need to employ Google AdWords. #1 – Get right […]
Are you looking for the best job in the world (well, maybe not the world, but the Gold Coast)?
We are looking for a legendary marketing professional to join our team. Keep reading to find out all the juicy details… Key responsibilities: Creating and implementing creative marketing strategies for a broad range of clients Writing and editing content from web sites, enewsletters, to blog posts and social media updates Account management of various clients Reporting on […]
The benefits of Brand Ambassadors
Have you ever wondered why you see sports stars, actors, singers and other profile people promoting someone’s brand? Brand ambassadors are a brilliant marketing tactic that we use for some of our clients… and it works! Put simply, a brand ambassador is a person who represents and promotes your company. In this blog, we will […]
Winners! Gold Coast Business Excellence Awards
Tailored Media are proud to announce that we are winners of the May 2016 Gold Coast Business Excellence Awards! In the category of Trades, Professions and Services, Tailored Media will now head to the final awards ceremony to be held in November. The Gold Coast Business Excellence Awards highlight the growing importance of the Gold Coast […]
The Death of the Resume
The fast rise and popularity of social media over the past ten years, has not only changed the way we communicate with our friends and family, it has changed how we screen potential employees and how job seekers can represent their personal brand. The printed resume might be the first thing people see when a […]
I Just Bought A Stapler – The Marketers Got Me!
I bought a stapler at Officeworks tonight. I know, I know ……I lead a pretty exciting life! I want to share with you why I purchased the stapler I did from the approximately 30 choices I had. The Reasons I Purchased The Stapler I Did Here’s the cardboard insert of the stapler I purchased and […]
Building A Successful Brand
Building a successful brand comes down to building a successful relationship with the people you serve. And to do that you’ve got to position your brand so that it attracts this group – not just a little bit – like a magnet. And you can’t think of this as a box you tick – it […]
How to Market yourself this Mother’s Day
The key to getting your business noticed at Mother’s Day, is to be prepared. This goes for any celebratory days like Father’s Day, Valentine’s Day, Easter or even Australia Day. And don’t for one second think that you have to put your prices down to get the customers through the door. There are many ways […]