In a world that has become increasingly dependent on imagery, it’s no wonder Instagram is now a powerful platform for businesses. Stories of brands and social media influencers who’ve built thriving businesses solely based on an engaged Instagram following are becoming more and more common. I’d dare to say such success was not through […]
What it’s like being on the Tailored Media Team
Hey there! Are you snooping on us here at Tailored after seeing the ad for a Marketing Coordinator on the Griffith Uni web site??! I’m Adi Henry and I have been a part of the Tailored Media team since the start of November. I know, I know – lucky them! Luckily for me, however, I […]
Make 360 degree marketing your new year’s resolution
As 2016 draws to a close, it’s time to take a look at what we did well this year, and how we can make it better in 2017. What are your business goals for next year, and how can we help you achieve them? A considerably broad question, we know. So let us break it […]
Zoom Car Loans Cool Prize Draw
Whenever you’re doing any sort of prize draw it’s important to get it right. After all, a prize draw is a great opportunity to further build your brand and position yourself the way you want to be seen. So our clients at Zoom Car Loans drew their prize using a couple of their gorgeous staff, […]
If you’re not being remarkable, nobody cares about what you have to offer.
Josh wrote earlier this month about how “very little grabs our attention” these days and he’s right. Gone are the days of being able to churn something out and bring in the cash; you need to be different, your products and marketing need to be remarkable. Unless you can provide your customers or target audience […]
The three simple questions that could have saved Masters
How did Masters fail when Bunnings is doing so well? It’s simple, Masters (who are owned by Woolworths) fell into the trap of thinking that because Coles and Woolies do so well despite occupying the same area of the market, that Masters would do the same. What they appear to have neglected to do is […]
The tool you need in your business if you want to avoid wasting money
Today we’re going to look at a tool you may find extremely useful when it comes to evaluating your business’ products and offerings. Nobody wants to be spending their energy (and worse, marketing budget) on something that is destined to fail. Introducing the BCG matrix The BCG matrix was developed in 1970 by Bruce […]
How to use LinkedIn – Social Media 101
This post is the fifth in a series of posts about how to use social media. If you missed the others, here is: The Introduction to Social Media How to Use Facebook How to Use Twitter How to Use Instagram LinkedIn is currently the fourth most popular social media platform in terms of monthly visits. […]
How to use Instagram – Social Media 101
This post is the fourth in our series of posts on how to use social media. If you missed the others, here is The Introduction to Social Media How to Use Facebook How to Use Twitter Instagram is one of the newer social media platforms on the scene and is one of my personal favourites. Unlike […]
What does a publicist do?
When someone mentions a publicist, it’s highly likely that your first thought is of the poor soul dealing with the aftermath of some out of control celebrity’s latest tirade. While, yes, this can be the case, a publicist is a very powerful force to have in your arsenal when it comes to advertising your business. […]