If you think back to your younger days watching the football or cricket on your old tube TV set, there will be a few key things you can remember (other than how bushy David Boon’s moustache was or how many beers and pies you think Warney smashed the night before). You will probably recall seeing […]
The Key to Advertising is Focus
The key to a lot of successful advertising is focus. You find that one major selling point of your product or service and you articulate or represent that, and only that, to your audience. Another way is to demonstrate your product or service is in unexpected ways. Here’s how romance novel publishers Harlequin are demonstrating […]
The Four P’s of Blogging for PR
Good old blogging first made its appearance in the daggy era of the 90’s as an online outlet for a personal diary. Fast-forward 20 years and it has now become an important aspect of any successful business strategy. In fact, many entrepreneurs are making a decent living off blogging alone. With this in mind, here’s […]
Five Reasons Your Business Needs Public Relations
Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.” And rightly so. With a bounty of potential rewards, using public relations alone or as part of a broader marketing plan can make a huge difference to the success of your business, if it’s done well. […]
The Three Big Benefits of Search Engine Marketing
SEO, SEM, SERPs: it all sounds like a bunch of mumbo-jumbo to the untrained ear. But did you know these little acronyms offer huge rewards? It’s not as complicated as you might think. Here’s a simple breakdown on how a little Search Engine Marketing (hola, first acronym translation: SEM), can get you noticed by the customers you’re […]
Welcome to the Best Butcher on the Gold Coast
A big warm welcome to the best butcher on the Gold Coast – well, quite a few of them actually – all the lads and ladies at the Gold Coast Fresh Meat Centre. The team have found us the choicest 24 pieces of Scotch Fillet for dinner. Make no misteak about it (see what I did […]
Mobile’s Need for Speed: Optimising Your Website for Smartphones
According to our friend Google, the average person spends approximately 177 minutes each day on their mobile. And as the capabilities of smartphones increase, so do the requirements for a user-friendly website. In an analysis of 900,000 landing pages across 126 countries, Google found the majority of mobile sites are slow, clunky and simply not […]
3 Things that will Change the Way You Think about Your Online Content
The online world is constantly changing, and the marketer’s job is to stay on top of these changes in order to understand how consumers use the internet, and where advertising fits in with that. Incidentally, we happen to be a bunch of marketers here at Tailored, and there are three key trends we’ve found on the […]
How We Use Facebook Lookalike Audiences to Target the Right Customer
It’s no secret that Facebook knows just about everything about everyone. 1.79 billion users, approximately 15 million of which are in Australia, willingly hand over their personal information, including where they live, their age, where they work and their interests every day. Not only that, but when users engage and interact with posts, including photos, […]
Media Officer Position @ Tailored Media
Howdy Do we have the role for you! We require the services of a public relations/media person to join our modern marketing and advertising agency on the Gold Coast (established for 17 years). The role is part-time casual with a view to full time work. We’re looking for someone who is outgoing, confident and has […]