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Posts by Brendon Sinclair

Brendon is the main guy at Tailored Media. He's a best selling author, has cycled across Australia, kissed Errol Flynn's old girlfriend, sold a zillion ugg boots and is a plain talking Aussie guy.

He can be found on Twitter, Google+ and Facebook.

Brendon shares the love .....and treats

The Boss is cray cray

January 16, 2019 by Brendon Sinclair

Oh Brendon! When lovely clients called in with a box full of goodies, did you really have to share them with other businesses in the same building??!! We could have done these easy! (Maybe not the other 10 in the box, though.) Thanks to George and Poppy for your kindness, and the rest of the […]

Well that stung a bit

January 10, 2019 by Brendon Sinclair

A domain name is a massively important and valuable asset to many businesses. We urge business owners to ensure they keep their domain name details up to date and recorded. Having a current and monitored email address associated with the domain is critical. There’s nothing worse than letting a domain name lapse and then having […]

Outraged - apparently there was no almond milk at her local cafe!

The # 1 takeaway from 2018

December 18, 2018 by Brendon Sinclair

Reflecting on the year and what’s been the biggest takeaway from our experience in the business in 2018. It’s a previous obvious one. Doesn’t matter what you do, someone is going to be offended and outraged. Where you should put onions on a sausage That our local supermarket doesn’t supply plastic bags for free anymore […]

Ryan and his mum rake in $85,758 AUD per day

7 yo kid is YouTube’s biggest earner with $22 million pa

December 7, 2018 by Brendon Sinclair

I, mistakenly as it turns out :o), thought my kids were awesome from the minute they were born. They were adorable, sweet, kind and brought so much joy to my life. Well, turns out the lazy little buggers could have brought a whole lot more to my life with a Forbes article this week detailing how 7 […]

Your options when a domain name squatter grabs your domain name

December 7, 2018 by Brendon Sinclair

An existing client (a computer repair business) just called to ask for some advice on behalf of one of his clients who let his domain name lapse and subsequently had it registered by a domain name squatter. Here’s our advice back to our client. You called up….. “You called up about your friend with domain […]

Scam emails provide a lesson

One scam that might be useful for you

December 3, 2018 by Brendon Sinclair

You’ve probably seen the news where a staggering 500 million guests of the Marriott group (includes Sheraton, Westin and W) have had their data hacked after staying in the hotels. As major websites get hacked, and the news says “millions of accounts compromised” – what that often means is that the list of usernames/passwords have […]

My beard looks ridiculous

The best gifts to give clients at Christmas

November 27, 2018 by Brendon Sinclair

Being the manly man I am, I’m growing my beard back (heh, I was a nursing sister for 15 years, I have to get my masculinity confirmed someway). It looks ridiculous, but I love it. Anyway, my son Jack (apparently you shouldn’t rank your kids, but click here to see why it’ll be almost impossible […]

Under Armour stop stripper visits being charged

No longer able to charge strip joints to the business – Seems a bit unfair!

November 27, 2018 by Brendon Sinclair

A couple of weeks ago The Wall Street Journal reported the US apparel company Under Armour “employees received an email earlier this year that upended a longstanding company practice: They could no longer charge visits to strip clubs on their corporate cards.” You read that right. The poor employees of Under Armour can no longer […]

Sponsorship Vs Advertising - Tailored Media

Sponsorship v Advertising: What is the biggest winner?

October 8, 2018 by Brendon Sinclair

Many brands either invest into advertising or sponsorship to increase their brand awareness. But advertising and sponsorship can go hand in hand, and this powerful combination will propel brands to the next level. Why? Advertising is great for general brand awareness as it can provide high frequency and repetition, meaning consumers will see the product/service […]

Organic Social Media

Is organic social media worth it if you’re not getting any engagement?

September 30, 2018 by Brendon Sinclair

This is always a fun topic 😀 Organic social media engagement rates have dropped massively over the last couple of years for businesses. Where businesses were seeing 20-30% engagement rates on Facebook, they might be lucky to see 5% now. The newsfeed algorithm is largely to blame for this – it filters how many posts […]

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