Here on the southern Gold Coast there a couple of places the local council puts on free music in the summer. At Pirate Park, Burleigh Hill and Buskers by the Creek. You’d rock along with a picnic, sit on the grass and take in the tunes. The local councillor, Daphne McDonald, was a big fan […]
WestJet’s annual Christmas activation is a beauty
Simply wonderful activation by WestJet.
Did you forget something?
Do “Did you forget something?” emails work when web visitors abandon their online shopping carts? In a word, yes. Earlier this month (5th November) we set up Abandoned Cart functionality, between a client’s online shop and their Mailchimp account. Mailchimp sends a simple “Did you forget something?” email to people 6 hours after they abandon […]
Beginning to feel a lot like Christmas
With Christmas coming up fast, we’ve put together a range of options to “Christmasfy” your logo, web site, Facebook and more. See the PDF here for full details. Ho, ho, ho!
Still get a kick out of it
Our business has been going for almost 21 years now and we’ve done everything from huge national TV ad campaigns to amazing PR to sponsoring national sporting teams. But I still get a kick out of seeing our ads pop up when you’re walking down the street. This is an ad that first got rejected […]
Sneaky Survey Successes
In the whirlwind of digital advertising, social media, and the constant drive for leads, people often overlook simplistic forms of communication and marketing. Don’t get us wrong, surveys are a sure-fire way to gauge how successful your business or services are performing in regards to customer feedback, but they also serve you a much bigger […]
Power to diversification
Chloe and I ventured down to Sydney on Friday for lunch with clients who have a thriving generators business. Both sales and service. Lunch was at the delicious The Paper Mill in Liverpool. Fabulous use of what was an old paper mill. The restaurant boasts a ranmge of outlets from pizza to Lebanese food to […]
Great marketing is often about context. This is great marketing.
This sign is great marketing. It’s great marketing because of context. You see, it’s on the way up to a cliff-top lookout at Shelly Beach at Manly, NSW. Look outs are, sadly, a place where people can struggle. So a sign like this on the way up may offer some hope. Relevant and makes sense. […]
What little Billy can teach you
I’ve seen this happen a few times now in business over the past 20 years. A commitment to excellence is the only way.
My First Two Weeks at Tailored Media
Tailored Media what an impression! It’s been two weeks now that I’ve been lucky enough to be involved in such a great business with an incredible group of marketing gurus. I can still barely wipe the smile off my face whenever I walk through the door! Here’s how it all started – my first day, […]