The two Internet industry giants, but search minnows, Yahoo and Bing (Microsoft) are moving into a search alliance to try and have a crack at search engine giant Google.
Hopefully, the alliance will provide some competition to Google because that competition will result in a range of benefits for the general online business and searcher.
The move is set to happen in September.
From what I’ve been reading:
- You’ll lose your Yahoo rankings,
- When you buy clicks in Yahoo/Bing, you’ll be in the same position on both.
Now, those 2 things might not matter too much – after all, being # 1 in Yahoo or Bing isn’t half as valuable as a # 1 Google ranking.
My hope is that the extra competition results in lower Pay Per Click advertising, better service from all and more products being offered to users of all services.
Cheers
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