Does Selling Your Product Online Reduce The Amount Of Sales You Can Make?

Had an interesting case with a client relaunching an old web site.

The client is selling products with prices ranging from $50 to $5,000.

His main Point of Difference is a significant discount on the recommended retail price.

Doesn’t Quantify The Discount

But the web site doesn’t quantify the discount.  Just says there is a decent one and provides a couple of contact methods (email and phone).

Interestingly the enquiries flood in.

The enquiries get converted by his sales team and he’s a happy chappy.

I’ve seen this before where you’re much better off demonstrating your expertise/product/value to generate the enquiry without showing the price.

• Do you show the purchase price of your product?
• Does selling your product online reduce the number of sales you can make?