Cutting Costs On Marketing – Cheap & Effective

I’ve had my hair cut at the same barber shop for the past 12 years.

In that time there has been 3 different owners.

The last owner was struggling to make a $$$ and, last week, grabbed his gear and simply walked out, leaving it empty.

I noticed a few days back someone has taped a sign to the door.  It was gone the next day.

The Sign Was Back Yesterday

That sign was back yesterday – this time with more sticky tape.

I like this guy’s style – simple marketing to his target market.

It’s super cheap.

It’s easy.

I imagine it would be effective.

It’s how marketing should be.

(And the extra tape shows he’s persistent.)