How To Make The $1,000 You Would Have Otherwise Lost

I’ve talked previously about how a local restaurant owner has missed out on $1,000+ in sales because he didn’t divert his phone to somewhere where it gets answered.

I said at the end I’d show a little trick that will “increase your chances the customer will leave a booking message.”

This strategy can be applied to any business is some form or another.

3 Steps To That Booking

Step 1: Hungry diner rings up to make a booking.

Step 2: They get your answering machine.

Step 3: Your message doesn’t say “Leave a message”.

Your message (because you’re smarter than the average Joe) says:

“I apologise that we’re not here to answer your call.  If you’re ringing to book in for a meal, you now receive a free bottle of delicious De Bortoli wine valued at $15 because we didn’t pick up!  If you’re a non-drinker then we’ll take 10% off the food bill.

So please leave your booking or enquiry details and we’ll call back ASAP to confirm – look forward to seeing you soon.  Beeeeeeeeep.”

(Had to get the “Beeeeeeeeep” in there to keep it real!)

It will work because it’s different.

Different usually works.