I read through quite a few blogs each day – 152 in my feed and numerous others I find in my web research.
Today on a legal marketing blog I found an interesting post: Which is Better: Advertising or Public Relations?
Tom Kane has a slight leaning to PR, but it has been my experience that PR is significantly more effective than advertising.
Tom’s blog is a wonderful example of how any business can benchmark against another, no matter what the industry.
Check it out for some terrific information marketing information.
Cheers
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