……is get it built and then leave it there to be found.
Get your web site built and then market the hell out of it.
- Search engine work
- Pay per click ads
- Article distribution
- Print ads
- Signage
- Offline PR
- Online PR
- and much, much more
If you build your web site and don’t market it, you’ve just wasted your money.
Don’t do that.
Cheers
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