Who You Gonna Call?

A few years ago here on the Gold Coast, a huge billboard on the highway was advertising a legal firm.

The billboard was something (from memory) like this:

I knew the ad time on the billboard was up and the owner was searching for someone to take the space.

I approached a local private hospital, who have a large Emergency department, to take over the billboard and take an ad like this one below:

Anyhow, the proposed creative didn’t fit with the hospital’s positioning so the billboard idea wasn’t taken up.

But the recent death of Heath Ledger got me thinking.

If you come across a guy who you think is:

1. (firstly) unconscious from drug use, then
2. (a few seconds later) dead

I reckon I’d prefer you to call for an ambulance or try and revive me than calling Mary-Kate Olsen a couple of times for advice.

Maybe that’s just me??