Want proof that newspapers simply don’t understand new media?
Last week the Sydney Morning Herald ran a story stating that “Italian archaeologists believe they have found the cave where, according to legend, a wolf suckled Romulus and Remus, the twin founders of Rome.”
Great story. But not news.
That happened in January. And the Sydney Morning Herald writes it up as if it is news.
Hat tip to Gavin Heaton for the awareness.
And as much as I hate to simply repeat a story (and I haven’t said anything Gavin hasn’t already said), this one is such a great example how old media don’t get new media that I had to share.
No wonder newspaper readership is declining so rapidly.
Cheers
Thanks for following this up. Normally I don’t care, but the Fairfax folks have been so anti-social media recently that I thought it needed to be pointed out 😉