I just sent this article through to my online mate Dave.
One of the stories in that article is about a client who wasn’t receiving any web site sales after we’d redeveloped his site – turns out his reception staff weren’t responding to quote or buying requests!
Doh!
Since that article I’ve complete an informal review of 5 clients within the same industry.
They all sell the same thing in much the same way.
Quicker You Answer Your Emails The More Sales You’ll Make
- The client with the most web site sales (as a % of visitors) is the one who answers her emails the quickest.
- The client with the 2nd most sales is the one who answers her emails the 2nd quickest.
- Etc.
The quicker you answer your emails the more sales you’ll get.
It’s not only about giving the prospect the right information, but by answering your email quickly you demonstrate a whole range of favourable business attributes:
- responsive
- caring
- easy to work with
Answer those emails as quickly as you can and show the prospect that you care.
Cheers
Thanks Brendon, I emjoyed re-reading that article and especially enjoyed hearing about your “speed of response” survey. Email can be a burden if you let it … but if you are trying to attract qualified clients or make direct sales, it’s a burden you best make time to shoulder. The email from the potential client is all the notice you are going to get … so don’t let it sit.
Another tip I found out the hard way … if you have a name that many people misspell … Brendan instead of Brendon, Star instead of Starr, etc, it costs nothing to set up a second email for yourself with the ‘wrong” name … it’s a matter of deciding, do you want to check your client’s typing ability, or do you want to make the sale.
Most websites can be set up with a “catchall” address … don’t forget to check that one at least once a business day, too. I once found an inquiry for a price on about $250,000 worth of “kit” in mine where te sales lead had sent to sale@thesite.com instead of sales@thesite.com It takes only a few minutes to check each day.