It’s Not What You Think It Is

Why we buy what we buy is rarely about what we think it is.

Let’s take a restaurant meal for example.

On Thursday I went and had a meal at a restaurant directly across the road from the office. I’ve been there 3 times in the past 3 weeks. My wife has been 5 or more.

Under New Management

The restaurant is under new management and the new guy has made some changes. It’s a Thai restaurant and he has spent a few hundred dollars getting the place looking a little more authentically Thai.

• Or so I think.
• And my wife does too.
• And her friends who go to the restaurant.

New signage, a few different pictures, different placemats and done! The restaurant feels more Thai.

And the food tastes so much better.

But The There Are The Facts

But I’ve never actually been to Tahiland, so what whould I know about the place feeling “more Thai”?

And I found out yesterday that the chef hasn’t changed under the new management.

It’s even the exact same menu.

So nothing has changed – except for the pictures and my view that it’s a better restaurant.

So, to me at least, it is.