Yahoo! has released a test version of its new search model in Scandinavia and will expand the rollout to the U.K. in July.
Yahoo’?s new model will be similar to that of Google, which ranks search-engine ads by both the amount advertisers pay for keywords and the relevance of the ad.
The Google-like algorithm should result in higher click-through rates than its current model that ranks ads by the bid amount.
It’s a huge step forward for Yahoo! and at least puts them on a level playing field so that people like me who take pay per click ads can now compare apples to apples.
Cheers
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