In the last few days I’ve received 3 requests to complete surveys. 2 requests were from Government departments, 1 from a business.
I took a quick look at the surveys and decided not to complete them.
The reason was basically this:
There was nothing in it for me.
All the surveys would have taken about 7 minutes of my time.
Completing the survey would have helped the various organisations.
But I didn’t complete the surveys
And the reason was simple. There was no benefit in it for me.
And that’s exactly how all potential customers think when weighing up your offer: “What’s in it for me?”
If you ask others to do a survey your response rate will go through the roof if you offer a gift/prize for completing it. Make it something the target wants/likes/needs and they’ll be clamouring to do it.
When you’re doing your marketing it’s important to ask this one simple question: Why should this person do business with me?
The answer is simple: because he gets a benefit from it.
That’s marketing.
Cheers
In your experience, do you think this skews the results though? I remember a vcase study I read where the web testers deliberately did not offer an incentive as they wanted people who were there to answer the questions and not just get a freebie. I’m not sure either way. What says you?