I think I made a mistake

I spent this morning judging TV commercials at a local High School. The school runs an innovative business studies course, of which developing TV commercials is one aspect.

The three- (3) judges all ranked the same ad (out of 16) as number 1.

But I think I’ve made a mistake! Out of all the ads, one sticks in my mind. An ad I ranked near the bottom. You see, this ad sticks in my mind for all the wrong reasons.

Let’s see. It was

• Offensive
• Inappropriate
• Sexist
• Awfully produced

But it’s the only ad of 16 that I remember. I remember everything about that ad. The product, the characters, the story, the message. Everything.

And that’s what your marketing should do.

Your marketing has to get noticed. It has to be outrageous. It has to have an impact.

Maybe we all need to get a bunch of High School kids to do our next TV ads??