One simple way to make the most of every customer

I often mention on this web site and in my articles that your current customers are a wonderful source of new business. They already know you, they already trust you, etc, etc, etc.

But what if you have a one-off product or service? What then? After all the customer doesn’t have a need to buy it again.

The answer is this: Get more products.

• Develop them
• Source them
• Create them

If you customer buys a shirt, sell them a tie.

If your customer buys a car, sell them a car service.

If your customer buys a book, sell them a bookmark.

‘Back-end’ sales can be your most profitable part of your business.