In the 2nd year of fisiocrem’s Qld Firebirds sponsorship, Tailored created a comprehensive lifestyle campaign ‘Live Like a Firebird’. The campaign included TVC’s, collector trading cards, digital advertising, event activations, branded netballs and consumer promotions. With all content heavily featuring the stars of the game, including Laura Geitz, avid Netball fans were treated to engaging content allowing the fisiocrem brand to achieve mass cut-through.